Content Writer at Legl

legl logo


Company Location: London, UK
Job Location: Remote
Job Type: Full-time
Category: Marketing
Posted on: Apr 30, 2022

Job Description

We’re looking for an exceptional Content Writer to supercharge our positioning and deliver on our content strategy. You will play an integral role in the Marketing team, and work closely with Sales and Product Marketing and the wider business.

Reporting to the Head of Demand Generation, you will focus on researching, writing and editing compelling content that resonates with our ideal customer profiles, including blog posts, e-books, marketing emails, advertorials, video scripts, and other short and medium form content.

Your content will have a strong influence on the buyer’s journey, driving prospects down the funnel to the point of purchase. You will be able to tailor content to particular law firm types and sizes, and to individual job roles or functions (Managing Director, CFO, Head of MLRO and Compliance, etc.). You will own the underlying day-to-day content plan and ensure your work aligns with Legl’s positioning/messaging in the market.


  • Research industry-related topics – combining online sources, interviews, legal events, etc. to create clear marketing copy that promotes the Legl platform and functionality against key industry pain points and our solutions
  • Own creation of short and medium length content – including all blog posts, short form eBooks, white-paper summaries and reports
  • Implement quality of life improvements to existing content – editing and refreshing existing content to improve readability and align with updated company and product messaging.
  • Build and implement our editorial calendar – collaborating with the wider Marketing, Sales and Product team to ensure timely delivery of content pieces.
  • Maximise Legl’s presence in organic search – through keyword analysis and SEO best practices.
  • Monitor and analyse key content KPIs – identifying gaps in our asset library, opportunities to better speak to our buyer needs, and wider improvements to how we use content to drive inbound interest.


  • 2+ years of content marketing or content writing experience, ideally in SaaS / B2B.
  • Excellent written and verbal English communication skills
  • Strong copywriting and copyediting skills
  • A good understanding of SEO best practices, such as keyword analysis
  • The ability to identify gaps in our content across all stages of the sales funnel
  • Good time management skills, including prioritising, scheduling, and adapting as necessary
  • Strong PowerPoint / Google Slides experience
  • An interest in law and LegalTech!

Bonus if you have:

  • Previous experience in law, legaltech or legal publications
  • Google Analytics experience
  • HubSpot experience
  • Knowledge of basic HTML

What you’re like:

  • You’re process-driven and disciplined with your approach.
  • You are ambitious and a high-performer, and have consistently hit your activity targets when working in other businesses.
  • You are a constant and proactive learner. You will be always growing, both personally and with the team.
  • You get excited when you see the results of your work on the business


The Team

We’re a growing, high-energy team where everyone plays a critical role in improving our products and processes.

Our culture is collaborative, ambitious, agile and not ego-driven. Things move fast, we like to see our work solving problems for our customers as quickly as possible, and we value each other. If you share these values, and the description above sounds like you then we would love to hear from you.

Salary and Benefits

We are intentionally remote-first, post-Covid, and we are intentional about building a culture that enables us to attract and retain the best, most diverse talent.

Benefits include:

  • Generous share options – we all share in Legl’s success
  • Opportunity to join post-Series A startup with product-market-fit to grow, expand and scale, in our mission to make legal services better for everyone.
  • A focus on wellbeing, with a personal wellbeing budget
  • Frequent networking events and industry talks, team lunches and offsites
  • A dynamic, remote-first culture, where we focus on making work work for you. We give generous budgets for home set-ups, co-working space use if you need or want it, office spaces for collaboration in person.


We believe in having diverse teams in which everyone can be their authentic self is key to our success. We encourage people from underrepresented backgrounds to apply.

Company Description

Legl is a fast-growing, vertical B2B SaaS platform with a mission to bring the legal industry into the 21st century. Since closing our Series A at the beginning of 2021 we’ve grown quickly, and are preparing for our Series B in 2022.

We’re making legal services simpler for everyone: changing the way that firms take on new clients, making it easy to pay for legal services, driving data and insights for law firms, and ensuring that everyone can seamlessly access the law.

We have an agile, ambitious and collaborative team, deep experience across design, tech and legal-tech, and we put our employees first.

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